Quality Control Reps
Majority of businees executives are sharing same opinions and concerns about re-shaping the sales force and its utilization methodology.
Market place has affected by worldwide financial crisis where cost containment efforts of payers have issued (government and private healthcare authorities)
The negative effect of economic fluctuation have collaborated with fast developed information technologies which have helped dissemination of an action.Big pharma has started implementing new cost cutting measures.
Simple buying process scheme of pharmaceutical products have dramatically changed due to decision maker profile ;new stakeholders. Price issue has become one of the key issue for the market access where also strong health economic evidences required by healthcare authorities.
No surprise the pharma sales reps and sales force management have failed to achieve their goals with well known sales strategies and they have stayed out of the game
Immediate cost cutting measures have focused on overheads as usual.Therefore mass lay offs were seen among pharmaceutical companies in the past decade which it is still carry on.
Increasing healthcare conciousness of the public, elevation of quality of life awareness among nations thus IT technologies have refreshed hopes for the future of pharmaceutical corporations.
However most important issue of today is to set a right strategy for to continue vivid profitable business.
I can just share my thoughts which they are based on my long experience in the industry .I believe the differentiation will only be possible with the efforts of the employees. Re-positioning of the industry is necessity and only place for achieveing this goal is in the mind of stakeholders
To start shaping an image or re-positioning industry as brand requires strong belief and determined people
-Well thought and planned re-positioning of the company ought to have a new target as healthcare business instead of disease treatment
-A USP for a pharmaceutcial company as a new brand should meet with healthcare enviroment needs and it must attract attention.
- Human touch will always be precious mechanism for re-shaping ,building the new image.Hereby available sources may be in use for the new positioning
- ''Sales'' as a word is an effective and powerfull one however we have experienced its negative impact due to our ethical stand point as being in medicine and pharmaceuticals.Therefore we also need shaping stakeholders perception with our industry's new titles which sales reps maybe replaced with quality control reps.
- We need to make all the processes transparent for sake of our prestigous trusthworthy ground which I think is an urgent and important issue
-Coping with change will only be possible with usage of digital information tech. Therefore setting a new mile stone through respectful image ought to start with people and they need to be internet savvy and acquinted with new social media communication methods
-A team spirit helps and make people to believe their company's change for quality focus process and products
-Quality focused processes will help delivery of quality outcomes which preferred products and services.
-Quality Control reps will be able to embrace the title spontaneusly
-Staying focus for quality will ensure continous improvement besides switching customer focus from price to brands and services.
Market place has affected by worldwide financial crisis where cost containment efforts of payers have issued (government and private healthcare authorities)
The negative effect of economic fluctuation have collaborated with fast developed information technologies which have helped dissemination of an action.Big pharma has started implementing new cost cutting measures.
Simple buying process scheme of pharmaceutical products have dramatically changed due to decision maker profile ;new stakeholders. Price issue has become one of the key issue for the market access where also strong health economic evidences required by healthcare authorities.
No surprise the pharma sales reps and sales force management have failed to achieve their goals with well known sales strategies and they have stayed out of the game
Immediate cost cutting measures have focused on overheads as usual.Therefore mass lay offs were seen among pharmaceutical companies in the past decade which it is still carry on.
Increasing healthcare conciousness of the public, elevation of quality of life awareness among nations thus IT technologies have refreshed hopes for the future of pharmaceutical corporations.
However most important issue of today is to set a right strategy for to continue vivid profitable business.
I can just share my thoughts which they are based on my long experience in the industry .I believe the differentiation will only be possible with the efforts of the employees. Re-positioning of the industry is necessity and only place for achieveing this goal is in the mind of stakeholders
-Well thought and planned re-positioning of the company ought to have a new target as healthcare business instead of disease treatment
-A USP for a pharmaceutcial company as a new brand should meet with healthcare enviroment needs and it must attract attention.
- Human touch will always be precious mechanism for re-shaping ,building the new image.Hereby available sources may be in use for the new positioning
- ''Sales'' as a word is an effective and powerfull one however we have experienced its negative impact due to our ethical stand point as being in medicine and pharmaceuticals.Therefore we also need shaping stakeholders perception with our industry's new titles which sales reps maybe replaced with quality control reps.
- We need to make all the processes transparent for sake of our prestigous trusthworthy ground which I think is an urgent and important issue
-Coping with change will only be possible with usage of digital information tech. Therefore setting a new mile stone through respectful image ought to start with people and they need to be internet savvy and acquinted with new social media communication methods
-A team spirit helps and make people to believe their company's change for quality focus process and products
-Quality focused processes will help delivery of quality outcomes which preferred products and services.
-Quality Control reps will be able to embrace the title spontaneusly
-Staying focus for quality will ensure continous improvement besides switching customer focus from price to brands and services.
Comments